In this day and age, web design is an essential tool every business should incorporate into their model, and every person looking to advance in the job market should understand. Even if you’re self-employed or do freelance work, you’ll need to know how to build a website. No matter your field of work, a website is more than likely a beneficial tool to utilize in your business.

While not everyone knows how to build websites from scratch using text editors or programs like Dreamweaver to code HTML, CSS, and Javascript, there’s an alternative to get your site up and running while still being able to update it yourself. By using a content management system, you can edit and alter the appearance of your website without using code and can create and organize your content with ease to publish to the web. Two of the most popular content management systems online are WordPress and Wix. Be sure not to confuse WordPress.org with WordPress.com, though, because they are two different sites. In this case, we’re talking about the former and not the latter.

Both WordPress and Wix are CMS platforms that can help you build and manage a website for your business, and both have beneficial tools. Ultimately, WordPress is the trusted platform for many of the world’s top brands to build their websites on, including Vogue, MTV, TechCrunch, Mercedes-Benz, and even the official site of Sweden, just to name a few.

There’s a reason why all of these sites, and 33% of all websites on the Internet choose to partner with WordPress over any other CMS, and here are a few of them.

It’s SEO Friendly

WordPress is the best CMS platform to increase your website’s search engine optimization functionality. WordPress sites are SEO friendly because they allow search engine bots to crawl and index y our website with ease. It also includes plug-ins like Yoast, which help with the complete technical optimization of your site, and also helps you write content users like to read. WordPress also automatically makes your site mobile-responsive, and it helps you keep your content optimized and organized with easy navigation.

Large Community For All Troubleshooting Needs

If you ever need help with your WordPress site or figuring out how to do something you want to add to it, there are no shortage of resources available to you. Because WordPress is widely used by the Internet, there are several help forums you can look to for answers to any question you may have, allowing you to be more self-sufficient in your business.

It’s eCommerce Plug-Ins Are Unbeatable

What Wix lacks in eCommerce benefits WordPress excels in. WordPress makes it easy to create any type of eCommerce website with the help of the plug-in WooPress, which powers 30% of all online stores, making it the most-used eCommerce plug-in on the web.

Uses Open Source

WordPress runs on an open source software that allows you to use, modify, build upon, and redistribute the software in any way you like. That means you have total control over your website and how it looks and can make changes to any templates or themes given on the site.

Tons of Amazing Themes and Frameworks

Lastly, what made WordPress so popular are its themes and frameworks to help you build any kind of site. Most of the themes on WordPress are SEO friendly, mobile-responsive, and optimizes your content to make your website loved by Google. These are all great features needed to create a successful and meaningful website, and you can find them all on WordPress.